Making Business Culture Work For Your Company

Definition: Business is defined as a legal system where an individual or group of people to engage in trade, providing their products or services to others for a fixed or agreed upon price, usually with the assistance of a third person. It is nothing but an organized way of earning money, by means of commercial exchanges. It comprises all those activities whose only purpose is to provide the necessary goods and/or services to the community, in an efficient way. In addition, it also involves risks and responsibilities, the success of which depends largely on the skills, abilities, experience and knowledge of the persons who participate in the business.

As an ideology, business needs to be at the forefront of public awareness; it should not be relegated behind commercialism, as some say. However, according to some eminent business leaders, the contemporary system of capitalism is too complex, involving too many interests, too much politics, and too many players for it to be taken seriously as a progressive system. Moreover, this line of thinking goes against the grain of most of the basic beliefs of modern capitalism, which are primarily directed towards profit.

According to these businessmen, capitalism is not a European phenomenon but rather a highly evolved Asian one. The reason for this is that Europeans have been excessively preoccupied with creating an order out of an abundance of chaos, while Asian economies have always focused on the accumulation of wealth, especially through their extensive use of state-owned enterprises. The latter’s focus on profit has caused it to become over-dependent on foreign currencies, which ironically, makes Europeans feel better about capitalism when they hear Europeans talk about investing in Asia. According to these businessmen, however, if Europe would make an effort to re-orient itself towards Asia in order to re-create its pre-eminently robust economic structure, then there will surely be a remarkable improvement in the quality of life across the continent.

A good way to do that would be to create an environment where business can thrive without being influenced by jealous competitors or public relations driven by selfishness. Businessmen believe that with this transformation, they will be able to enjoy a freer hand in deciding how to invest their company’s resources. They will also be able to enjoy a better bottom line since they won’t be forced to constantly make money through different means. However, the emergence of an Asian economic powerhouse may throw a wrench in the balance sheets of European corporations, as well as make business owners worry about how to increase their revenues.

Many people argue that a major transformation like this is best achieved by electing leaders that share the same vision. This is why polls show that people want a change of course, especially when there is widespread corruption within the highest echelons of local government. It would help, therefore, if elected officials from Europe and other regions of the world would spend time learning more about each other before assuming office. This would help smooth out any possible political rifts ahead of time and pave the way for better business relationships. After all, it would be impossible to make good things happen if leaders don’t even know what they are trying to achieve.

Of course, it would help a great deal if more European corporations would participate in such an endeavor. Otherwise, it might just amount to nothing. Even if no one invests in your business, you’ll still end up as a loser because you could have been one of those that didn’t. You might even end up losing everything, because that corporation’s market share will suddenly disappear thanks to the advent of new players with lower costs. This is exactly why you need the help of experts and public relations professionals if you want to make the best use of capitalism in Asia. If you do, then you’ll reap the benefits later.